Own Your Future Long Term Care Awareness Campaign

Key Components:

• The Own Your Future (OYF) Awareness Campaign was a joint federal-state effort to raise awareness about and planning for LTC.
• HHS (including the Administration on Aging (AOA), Office of the Assistant Secretary for Planning and Evaluation (ASPE), and CMS) partnered with selected states to conduct campaigns, which include a letter signed by the state’s governor, to all households with members who are 45-65 years of age.
• The letter offers information about the importance of planning for LTC, including a free Planning Guide that can be ordered by mail or downloaded from the National Clearinghouse for LTC. 24 states conducted campaigns.
• Some states (e.g., Minnesota) had accompanying campaigns on product innovation and stakeholder engagement.
• Federal funding for OYF is no longer available but some states continue to maintain their websites and other outreach (e.g., Minnesota state fair promotes information on LTC awareness).